FERTILITY COACHING BASED IN EDMONTON & VIRTUALLY IN CANADA

You don't have to figure this out alone.

One-on-one fertility coaching that helps you cut through the overwhelm, make sense of your options, and take your next step with confidence, saving you time, money, and heartache along the way.

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Trying to conceive touches every part of your life.

It's not just about what your body can or can't do. It's the late-night thoughts that spiral, the emotions that feel too heavy to carry, and the way this season can shake your sense of who you are.

You deserve support now. You don't have to wait until you've exhausted every other option.

I support women at every stage of trying to conceive, and I know IUI and IVF bring their own unique challenges. Too many women go through medically assisted reproduction without anyone around them who truly gets it.

My goal is to walk alongside you through IUI and IVF so you can stay hopeful, feel prepared with the right tools and resources, and keep living a full life outside of fertility.

Meet Justine

FORMER LAWYER · FERTILITY COACH · CFAS MEMBER

I spent five years navigating secondary infertility, through the appointments, the heartbreak, and the hope. Somewhere along the way, I realized it wasn't only about growing my family. It was an invitation to heal parts of myself (I know, so annoying), release shame, and learn to trust myself again.

Before becoming a fertility coach, I spent 15 years as a lawyer advocating for people inside complicated systems. As a member of the Canadian Fertility and Andrology Society (CFAS), I stay connected to the broader fertility community and advocate for better fertility care. Today, I bring that same advocacy to your fertility journey, blending the emotional, the spiritual, and the practical.

Fertility is never just physical, and you deserve support from someone who gets that.

I've walked this path, too.

Learn More About Justine

Trusted connections and referrals.

Too often, women are left to piece things together on their own. I help you understand what support you need, when you need it, and who can help.

Through my personal and professional connections, I can help you find trusted resources and practitioners who support different parts of your fertility journey.

FERTILITY TESTING & LABS
Including My Fertility Labs in Edmonton

LEGAL GUIDANCE
Lawyers and relevant legal resources

HORMONE HEALTH & HOLISTIC CARE
Naturopathic and functional medicine practitioners

FERTILITY TREATMENT
Recommended fertility clinics and egg donor agencies

EMOTIONAL WELLBEING
Clinical therapists and mental health support

EDUCATION & RESOURCES
Books, tools, and other trusted resources

Find the support that's right for you.

Whether you're looking for ongoing guidance or clarity on one specific challenge, there's a place to start.

One-on-One Fertility Coaching

Three months of personalized support to help you navigate the emotional and practical sides of your fertility journey, understand your options, and move forward with more confidence.

Explore 1-1 Coaching

The Next Step Call

One focused 30-minute coaching session to talk through what's overwhelming, explore your options, and identify a practical next step, with referrals and resources when needed.

Book Your Next Step Call

"Struggling with infertility for over five years, I experienced all these impacts at great depth and was truly at a point of exasperation and despair. I feel incredibly fortunate to have had the opportunity to obtain fertility coaching services from Justine Lapointe. Justine’s lived experiences guided me in ways I couldn’t have imagined, but most importantly, she renewed my sense of faith and hope."

— B.K.
"I felt very discouraged seeing negative tests months after months. … I think just talking to someone that gets it out things in perspective for me. It gave me hope and made me feel seen when I felt very alone on this whole process."

— A.H.
"I am currently making some positive changes in my lifestyle (diet, exercise) and Justine has continued to support me while I make those changes. Justine and I have also connected on a spiritual level, she has recommended books to me that she thought would be supportive, and referred me to a Functional Medicine Practitioner in St. Albert."

— S.H.

Not ready to book a call? Start here.

Sometimes the first step is simply getting a little more clarity. Explore these free resources to help you feel more informed and supported as you navigate your fertility journey.

FREE QUIZ

Not sure what to do next?

Every fertility journey is different. Get clarity based on your unique circumstances and discover what your next step could look like.

Find Your Next Step

FREE VIDEO

What if doing more isn't the answer?

You're used to working hard to achieve your goals, but fertility doesn't always work that way. Discover a different way to approach your journey without doing more.

Discover Another Way

Explore honest conversations, personal experiences, and practical information about infertility, fertility treatments, and navigating your options in Canada.

Fertility Resources for Women Trying to Conceive in Canada

Featured

Navigating Fertility & TTC Challenges in Canada: Expert Advice From a Fertility Lawyer

After years of trying to conceive her second child, Justine Lapointe, Edmonton Fertility Coach & Advocate, I reached out to Rachel West—a fertility lawyer—hoping to understand whether surrogacy could be an option for her family. What she learned changed everything. In this interview, Rachel shares the legal truths, hidden resources, and options most women never hear about on their fertility journey.

You don't have to navigate your fertility journey alone.

Book a complimentary 30-minute Clarity Call to explore what brought you here, the support you’re looking for, and how my approach can meet you where you are.

Book Your Free Clarity Call